Led by David Davis, CSEPP Public Information Officer for the Kentucky Division of Emergency Management, the session focused on how clear, timely and accessible messaging can make a life-saving difference during disasters. David emphasizes the importance of building a network and creating a plan by saying, “the worst time for a first meeting is during a crisis.”
The webinar highlighted the importance of having a public information officer and actionable strategies for managing communication during an emergency. Attendees learned how to build public trust, counter misinformation and ensure messages reach all audiences including vulnerable populations.
Davis emphasized the importance of knowing your audience, using accurate data sources and preparing a crisis communication plan in advance. For example, Davis shared, “in general, the adult population reads at or below a fifth-grade level.” County officials should tailor their information for their audience. For specific data on your county, download a resource list here.
Davis also introduced a practical first-hour checklist to guide response efforts under pressure which highlights how to respond in the critical first minutes after a crisis.
0-15 min.: Research & Holding Statement
15-30 min.: Brief Supervisors & Officials
30-45 min.: Approve & Disseminate Key Messages
45-60 min.: Update Internal & Social Listening
Detailed first hour checklist summary download here.
Harlan County Judge/Executive Dan Mosley provided a firsthand perspective, highlighting real events he has navigated and underscoring the importance of responsiveness in leadership. “What I have learned is that people want to hear from their county leadership...They feel better hearing directly from you,” Judge Mosley shares.
Participants left with valuable tools and tips to strengthen their crisis communication strategies, ensuring they are better equipped to lead their communities when disaster strikes.
Click here to view a recording of the session.
Access the presentation here.
